市场营销
A degree in this field gives students a comprehensive understanding of the concepts and techniques needed to plan and execute the conception, 定价, promotion and distribution of goods and services by creating exchanges that will satisfy individual and organization goals. Covering topics such as marketing management, 市场营销研究, 销售管理, 广告, international marketing and online marketing, this program equips graduates to be ready for careers in 广告, 销售市场营销, 以及产品或品牌管理.
市场营销 is a management process that includes all of the activities involved in bringing products (goods or services) to their successful delivery to customers. Most people mistakenly identify marketing with selling 和推广. The marketing activities involved in bringing products to market include 市场营销研究, 产品开发, 定价, 营销物流, 营销渠道管理, 批发及零售, 和推广, 包括广告, 促销活动, 以及个人销售. Two other major areas of marketing are industrial marketing, which focuses on developing and selling products to companies, and international marketing which focuses on marketing in other countries.
Principles of 市场营销 is the foundation course which provides an overview to the discipline. 市场营销 管理 is designed to allow students to develop problem solving skills through marketing case analyses. Consumer Behavior provides students with an opportunity to develop an in-depth understanding of consumer behavior phenomena that are so vital to business success. 市场营销 研究 focuses on developing specialized 市场营销研究 skills. Having satisfied the requirements of these courses, students may select various elective courses to suit their own needs.
Courses for this program are also available in an accelerated 8-week format in 马科姆县 at the OU Anton/Frankel Center 在克莱门斯山.
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The 市场营销 minor is tailored with courses to maximize students’ abilities to gain knowledge and skills in a concentrated time frame. 学生s looking to minor in 市场营销 can pair this concentration with a variety of other business and non-business majors.
The career opportunities for 市场营销 minors are plentiful and varied. Some examples of employment OU students may find with a 市场营销 minor include marketing analyst, 销售代表, 体验式营销. Career services can help students narrow their career focus.
就像市场营销专业一样, students who minor in 市场营销 have access to several different student organizations on OU’s campus. 一些学生组织是AMA, the American 市场营销 Association and Alpha Kappa Psi, 商业兄弟会. These organizations give students the opportunity to become more involved with the student body, 培养领导能力, open doors for internships and jobs, and cultivate friendships that can last a lifetime.
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技能和能力
- Insight into consumer behavior and motivation
- 分析(使用事实和数据)
- Listening (seeing the customer’s point of view)
- 解决问题/创造力
- Interpersonal (interacting and motivating people)
- 从案例归纳到理论
- 逻辑思维
- Communication (written and verbal)
ORGANIZATIONS THAT COMMONLY EMPLOY MARKETING MAJORS
- 博世汽车
- 旗星银行
- Gongos研究
- 凯利服务
- 玛氏广告公司.
- Morpace
- 火箭的公司
- 斯帕集团公司.
- 团队底特律
- 联合批发按揭
职业发展机会
The major in marketing develops the specific skills, modes of analysis and background to work in the marketing area of a profit-making business or not-for-profit enterprise. It is designed primarily for students who intend to pursue careers in fields such as marketing, 销售, 研究, 产品开发 and management, 广告, 沟通, retail buying and distribution management.
For more information on careers, please visit:
职业选择
- 广告公司经理
- 品牌经理
- 买家
- 直销经理
- 分销经理
- 资金筹集活动
- 国际市场营销人员
- 市场代表
- 营销现场协调员
- 市场营销计划
- 采购经理
职位空缺
Access thousands of job and internship postings on 握手. 握手 also provides the latest news from OU Career and Life Design, exclusively for OU students and alumni.
市场营销机构
AMA @ OU (American 市场营销 Association)
C3 @ OU(案例竞赛俱乐部)
学生组织
职业前景*
工资范围:$39,810- $112,170
Median Annual Wage | $66,690 - $133,560
National Growth | 10% from 2020 to 2030
*Data from the National Bureau of Labor and Statistics
